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You were probably guilty of ‘overconfidence’ in the last business decision you made?

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We are all guilty of overconfidence.  We naturally assume that we know more than we actually do and jump to conclusions, thinking we can accurately predict the future. Preparing to be wrong is just admitting that we cannot predict the future. A recent study showed that when doctors expressed complete certainty that a diagnosis was correct, they […]

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Gain a competitive edge using well crafted questions…

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To get the answers you want from any discussion it is important to know that there are two fundamental types of question. The open and the closed question. Asking open questions will give you the information you need: For example: How many would you like?  What colour would you like them in?  How important is the quantity and the […]

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Start building consistent momentum towards success in your business…

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Real life business success shows the power of small daily steps. The power of consistent daily action to create momentum towards your ultimate goal.  In his book ‘Good to great’ Jim Collins research study showed how 11 great businesses exceeded market growth by more than 3 times the norm (one attained 18 x market growth). All 11 […]

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Here’s how to create magical moments of truth for your customers

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Taking customers for granted is a recipe for lost profits and ultimately business failure… BUT… Get your people involved in delivering the ‘moments of truth’ for your business and they will help you create magical moments and loyal customers. Here is your 5 step ‘moments of truth’ planning process to help you do just that: 1) Post it note […]

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80/20 – ignore it and your profits suffer

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Its easy to dismiss the 80/20 principle as just another business gimmick… But, if it worked 100 years ago to decide the wealth of a nation and it transformed the fortunes of IBM and a small carpet business in Georgia surely it is worthy of a little attention… Yes, your business is unique, but just spending a […]

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How can you use email to convert prospects into customers and grow your business?

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Some people in the content marketing industry are saying that email lists are a thing of the past and that email marketing is dead. This is not the case – not even close… Building an email list is just as important today as it’s ever been. When it comes to reaching your audience for a small amount of […]

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Use the 10/10/10 question process to make better decisions in your business…

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Your emotions have an impact on the business decisions you make. This is not a bad thing, but the key is to be able to identify and control your emotions. Most of the time you will not even realise that they are there. But they are, ready to derail you from the right decision path. You cannot turn your […]

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Use a yes-tag question and change the outcome of conversations with your customers…

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Asking the right questions transforms the conversations you have with your customers. Asking the right questions builds better relationships with your customers. Asking the right questions turns prospects into customers. Start with a ‘yes-tag’ question, but, what are ‘yes-tag’ questions? Simply, they are questions where to only real logical answer is ‘yes’… The point of asking a ‘yes-tag’ question is […]

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How can Ed Sheeran’s BHAG (Big Hairy Audacious Goal) help your business succeed?

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Whether you like Ed Sheeran’s music or not, you will have heard of him. He is, without doubt, currently the biggest selling male artist and headlined Glastonbury! But, this success has not happened overnight, he is not a product of a music mogul or a television programme, he is a product of his own consistent, daily […]

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Avoid lost profits in your business and encourage a culture of customer care…

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Customers will only receive the level of care they expect if every member of your team understands that the needs of the customer should always be the top priority. Encouraging a culture of this kind can be a difficult task. It is suggested that upwards of 70% of change programmes within business fail. This is because the front-line […]

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How can the sales of carpet tiles influence the way you sell your products and services?

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The 80-20 rule in business means that 20% of your time should be spent on the areas of your business that create 80% of your results. This ratio can help you become more efficient and more profitable. By identifying and focusing more time on the most important areas, you can achieve higher growth and better results. Most successful […]

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Find, catch and keep your customers with smarter email marketing

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You might be using email marketing to let your customers know about your products and services, but are you actively driving them to your website? If the email you send is information only and has no further action required, the chances are the email contact list you have is not growing and the visits to your […]

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