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Archive Monthly Archives: July 2017

How can a lesson in marketing from an interior designer boost the profits of your business?

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Understanding the success of your brand and its relevance to your customers is vital to the long-term growth and success of your business. This might sound like an obvious thing to say… BUT What if your products and services are not selling? What if your business is not growing? What if you are no longer relevant… A small interior designer shows […]

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How do you get the most stubborn people in the world to help your business win?

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As a business leader or manager, one of your jobs is to solve difficult issues and problems. This requires you to influence people just about all of the time. This influencing can take many different forms: gaining support, inspiring others, persuading other people to embrace an idea or change and help create and build new relationships. Whatever […]

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Effective influencing is all about motivation and ability

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Your business must respond to changing markets, technical advances and customer demands if it is to survive… But sometimes it is difficult to get some of your team to respond in the way that you want. Most people have a familiar way of working, a routine, an entrenched behaviour “that’s the way we’ve always done it.” Your job […]

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Are Usain Bolt’s genes overrated?

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The science of success suggests that genes have little to do with success… But is this true? Jamaica is the home of Usain Bolt, the home of sprinting. 7 of the world top 10 sprinters come from Jamaica… But it’s not where he comes from that matters, it’s what he does… The Jamaican team are obsessed with training, sprint […]

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Are old habits holding back your business success?

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With so many competitors out there it’s essential that you and your business stand out in order to be a success. To achieve this means change in you and your business. And change is hard, right? What if I were to tell you that actually change is easy? Change doesn’t have to be one big thing, that kind […]

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The true power of a habit is to make the behaviour automatic

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Habits are a big deal in our lives because about 45% of what we do every day that sort of feel like decisions, are actually habits. So, when a behaviour becomes a habit, it becomes an automatic behaviour… this is the key to a successful business. Every business needs new customers but don’t ever forget that the […]

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How ambitious should your business be at generating new customer leads?

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Goal setting is generally accepted as good practice in sport. Goal setting is also accepted as good practice in business too – especially in sales. So, what is your business’s lead generation goal for 2017/2018?  How many prospects do you want to meet with in 2017?  What about your lead conversion goal? And are you on target for […]

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Using the right hook to secure your customer is all about using the right formula

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Habit: noun – something that you do often or regularly, often without thinking about it. We all have habits, they can be as simple as using the same soap every day, shopping at the same supermarket on the same day, every week at the same time or driving the same way to work. These are a couple of […]

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Reach, repeat and fail to ensure business success

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Can you name 5 world class sportsmen? Even if you don’t follow sport, the answer is likely to be yes. Because they are the best, at the top of their game and lead their chosen sport. You might think that this is because they are naturally talented and have worked hard to get where they are, And although […]

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Even though the ‘sizzle’ made you want the sausages the ‘offer’ did not live up to expectations.

What happens to the profits of your business when you get your core offer right?

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If you are serious about growing your business then you will be serious about marketing your business.If you are serious about marketing your business then you will have spent time and money on getting it right.BUTSpending time and money on marketing sizzle such as your brand, improving your brand recognition and improving your distinctiveness will […]

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