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Archive Monthly Archives: May 2018

What are the four hazards that will derail the decision making in your business?

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As a rule, humans don’t have a particularly strong track record of making good decisions. Whether in business or in our personal lives we get it wrong more than we get it right – why is this? Because we all fall into the common decision-making traps. We let our emotions, our bias, our overconfidence and our urgent need […]

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Ask the right questions at the right time to win (and keep) more customers…

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Wouldn’t it be great if more buyers said yes more often to your proposal, your offer and your products? It’s disheartening and disappointing when you have a warm prospect that you are sure will convert into a customer and they don’t end up buying from you. It’s even harder to swallow when you know that your product […]

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The ONE thing that you can do today that will take your business in the right direction

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Whether your business is large or small there are constant jobs that need doing by you every day… But if all you ever do is the day-to-day work every day, all you’ll ever get is more of the same day-to-day work tomorrow. Why not get better? Just like steering a dinghy in fast moving water, you can only […]

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Identify the 15 magic seconds in your customer’s experience and you can keep them coming back for more…

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When Jan Carlzon took over at Scandinavian Airlines (SAS) in 1981 the airline was losing money and in danger of collapse. In just over a year he transformed the fortunes of the business, taking earnings up £60 million, this all against the tide of a general decline in the profits of international airlines. So how did he […]

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What can business owners learn about 80/20 success from Italian economist Vilfredo Pareto?

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The world is unbalanced, the way you live your life is unbalanced, so it stands to reason that the way you work or run your business is unbalanced too. How often in life do you spend time on the little things, and how long do they sometimes take. When you start to look closely at your time, […]

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What can a TV series teach you about boosting your bottom line?

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Are you using email marketing in your business? Does email marketing work for you? If email marketing isn’t working for your business it’s probably because your emails aren’t working and not because email marketing doesn’t work! Email marketing works best when it’s done as a series… If you love a film, you are already wanting to see the […]

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