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Archive Monthly Archives: June 2018

How to avoid the pitfalls of your natural decision-making process in your business.

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Good decision making in any business means avoiding the pitfalls of bad decision making. You might have been lucky in the past and made the right decisions without following a proven process. However, should you leave the future success of your business to luck? Without even realising it, your natural decision-making process has 4 natural flaws… Two of these […]

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6 words and endless questions, try it now in your business – success is guaranteed

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Asking the right questions at the right time in your business WILL lead you to get the right answers. Getting the right answers WILL lead to securing more business, growing your business and growing your profits… So, what’s stopping you? Most of us don’t have or haven’t been taught the requisite skills to ask the right questions; but […]

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Make PRODUCTIVE TIME to focus on achieving your business’s Big Hairy Audacious Goal

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Running a business is hard, you have days when you have no time to yourself and if you do find some time, you are fatigued by the sheer effort of running your business… But… if you want to achieve your Big Hairy Audacious Goal (BHAG) and start a domino run of success then both the time […]

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Time to make customer care pay off for your business, just like it did for Pret a Manger

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What happens to your business results when your customers think you do a magical job of taking care of them? You win… What happens to your business when your customers think you do a miserable job of looking after them? You lose… Clearly customer care deserves your attention Does customer care really come with a financial pay off to your […]

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Why changing the way you look at your customer list will change the future of your business…

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When was the last time you looked at your customer list? The full list… When you look closely at it you will see an imbalance. The chances are that 20% of your profits will be generated by 80% of your customers. It might be slightly less, it might be slightly more – but the imbalance will be there. Then […]

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Reduce the risk to your business by making your website work seamlessly with your marketing…

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Your website – if you are serious about growing your business with the right marketing, your website will be where you have invested most of your marketing money. This is your ‘shop window’, where you advertise your business, who you are, what you are about and what you do. This is also where all your high value […]

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How to identify and drive out flawed decision making in your business

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Life would be a lot easier if we just knew how to make good decisions but research shows we all make a lot of bad ones. Improved success in your business requires a better decision-making process. The chances are your natural decision-making process is not something you have given to much thought to… But, the chances are you […]

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What can you learn from Rudyard Kipling about asking your customers the right questions?

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Asking the best questions, in the best way and at the best time has huge potential for changing the results you achieve for your business. Rudyard Kipling is probably best known for writing the Jungle Book, however his understanding of the English Language is never better demonstrated than in his little-known poem ‘The Elephant’s Child’ This poem’s […]

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What happens to your business when you have a clear and compelling goal?

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Do you want to move your business forward and distance yourself from the day-to-day grind? To achieve the kind of business you want to run and be proud of, you need a goal, you need focus and direction. Not just any goal, a clear and compelling goal that is going to change the fortunes of your business… …a […]

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Impress or depress a customer – what’s your approach to customer care?

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Do you know your customer ‘moments of truth’ like Scandinavian Airlines do? As a business leader you already know customer care is a crucial element of business success. Every contact your customers have with your business is an opportunity for you to improve your reputation with them and increase the likelihood of repeat business and further sales. From […]

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What happens to the profits of your business when you start to think like IBM?

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In 1963 IBM achieved a competitive advantage by applying 80/20 thinking to their business. They realised that 80% of a computer’s time was spent executing 20% of the operating code. So, IBM redesigned the entire operating software. The redesign had the 80/20 principle at its heart. They changed the software to make their computers faster, more efficient and […]

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Are you missing out on future business because your marketing lacks relevance?

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SPAM: Irrelevant messages sent on the internet to many recipients. We all get spam, emails that are irrelevant, potentially containing a virus and basically just a complete waste of time.  Researchers have determined that over 25% of what lands in your inbox every week is SPAM. So, as a business owner using email to market your products […]

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