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Archive Monthly Archives: October 2018

You were probably guilty of ‘overconfidence’ in the last business decision you made?

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We are all guilty of overconfidence.  We naturally assume that we know more than we actually do and jump to conclusions, thinking we can accurately predict the future. Preparing to be wrong is just admitting that we cannot predict the future. A recent study showed that when doctors expressed complete certainty that a diagnosis was correct, they […]

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Gain a competitive edge using well crafted questions…

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To get the answers you want from any discussion it is important to know that there are two fundamental types of question. The open and the closed question. Asking open questions will give you the information you need: For example: How many would you like?  What colour would you like them in?  How important is the quantity and the […]

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Start building consistent momentum towards success in your business…

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Real life business success shows the power of small daily steps. The power of consistent daily action to create momentum towards your ultimate goal.  In his book ‘Good to great’ Jim Collins research study showed how 11 great businesses exceeded market growth by more than 3 times the norm (one attained 18 x market growth). All 11 […]

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Here’s how to create magical moments of truth for your customers

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Taking customers for granted is a recipe for lost profits and ultimately business failure… BUT… Get your people involved in delivering the ‘moments of truth’ for your business and they will help you create magical moments and loyal customers. Here is your 5 step ‘moments of truth’ planning process to help you do just that: 1) Post it note […]

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80/20 – ignore it and your profits suffer

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Its easy to dismiss the 80/20 principle as just another business gimmick… But, if it worked 100 years ago to decide the wealth of a nation and it transformed the fortunes of IBM and a small carpet business in Georgia surely it is worthy of a little attention… Yes, your business is unique, but just spending a […]

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How can you use email to convert prospects into customers and grow your business?

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Some people in the content marketing industry are saying that email lists are a thing of the past and that email marketing is dead. This is not the case – not even close… Building an email list is just as important today as it’s ever been. When it comes to reaching your audience for a small amount of […]

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