If great email marketing can earn a business £34 for every £1 spent on it (statistic: Experian) wouldn’t it make sense to get your email marketing working better?
But where to start?
Start with a few small steps, improve your website, create some valuable content relevant to your target audience and build a series of emails to get your just rewards… here are a few tips to help you:
- Use specific lead magnets on your website to build a segmented email list
- Create worthwhile content your target audience will value highly and happily exchange their contact information for
- Design a series of emails around each segment of your email content list to make your emails relevant
- Automate your emails so they can happen day and night
Do you have an email marketing machine making money for your business?