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Category Archives for Pricing

What trigger gets your customers buying from you before your competition - every single time?

What trigger gets your customers buying from you every single time?

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​When it comes to making your products or services the ones that your customers choose, and choose habitually, there is a race, a battle, a fight going on. Whoever makes their product the habitual choice of their customers will sell more and likely make more profit. Repeat purchases make your products and services more habitual… Repeat purchases will […]

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Use the 4-phase process of habit-forming products and avoid average results

Discover the 4-phase process of habit-forming products…

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Learning and using the 4-phase process can improve the sales and repeat sales of your products and services It can help you build a network of customers, build profits and build capital value into your business. On the other hand, if you allow your competition to get ahead of you with the science of habit-forming products, you […]

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When it comes to rewards, variety is the spice of life!

When it comes to rewards, variety is the spice of life!

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​We all like variety, very few like predictability. Even something as simple as a voucher that you receive from a supermarket, we like them to be different. Variable rewards beat predictable rewards every time… and it’s the same in business. When it comes to catching and keeping your customers using the 4-phase process, the last 2 […]

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Time to make your customers’ habits habitual

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To truly hook your customer, you must manage their ability to act and motivate them into action. Your aim is to make their action easier than thinking. For example, you’d be put off by a lengthy registration page, especially if you have to scroll down and fill in lots of information. However, the simplicity of ‘Pinterest’ […]

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How do you keep your customers hooked on you?

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You have a smartphone; you check it regularly (more often than you probably think) and you have several apps that you repeatedly check… Facebook, Instagram, Twitter, Snapchat… To at least one of these you are hooked… but the brilliance of the business behind these apps is that you don’t even realise you are hooked! For you to apply […]

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Don’t waste your hard-earned profits on marketing ‘sizzle’ – spend it on marketing ‘sausages’!

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When was the last time you took a close look at your marketing activity to see if it is really delivering the business performance you want? Before you jump in head-first committing time and money on the sizzle it pays to consider WTS ‘Where’s The Sausage’! Too often business owners rush to improve marketing ‘sizzle’ by changing […]

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What happens when you take the ‘Persil’ approach to the value of your business’s core offer?

What happens when you take the ‘Persil’ approach to the value of your business’s core offer?

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Persil is a household name and a recognised brand, but is their sausage worth all the sizzle? In 2005 David Arkwright (former global director of Unilever’s laundry business) thought they needed to move away from the ‘whiter than white’ slogan and focus on a stronger core message. Arkwright knew their current core message was not strong enough […]

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How can a lesson in marketing from an interior designer boost the profits of your business?

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Understanding the success of your brand and its relevance to your customers is vital to the long-term growth and success of your business. This might sound like an obvious thing to say… BUT What if your products and services are not selling? What if your business is not growing? What if you are no longer relevant… A small interior designer shows […]

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The true power of a habit is to make the behaviour automatic

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Habits are a big deal in our lives because about 45% of what we do every day that sort of feel like decisions, are actually habits. So, when a behaviour becomes a habit, it becomes an automatic behaviour… this is the key to a successful business. Every business needs new customers but don’t ever forget that the […]

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Using the right hook to secure your customer is all about using the right formula

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Habit: noun – something that you do often or regularly, often without thinking about it. We all have habits, they can be as simple as using the same soap every day, shopping at the same supermarket on the same day, every week at the same time or driving the same way to work. These are a couple of […]

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Even though the ‘sizzle’ made you want the sausages the ‘offer’ did not live up to expectations.

What happens to the profits of your business when you get your core offer right?

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If you are serious about growing your business then you will be serious about marketing your business.If you are serious about marketing your business then you will have spent time and money on getting it right.BUTSpending time and money on marketing sizzle such as your brand, improving your brand recognition and improving your distinctiveness will […]

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How do you make your pricing structure irresistible to your customers?

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​Whether you’re an MD for a multi-million-pound company or the owner of a hairdressers salon on the high street. Pricing can be a difficult subject to tackle and even more difficult to get right.Buyers are now more savvy than ever.Buyer have more options,  can very easily compare your price to the competition and therefore their […]

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