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Category Archives for Processes

Use this 4-part checklist and make more profitable decisions in your business.

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In their book Decisive – How to make better decisions Chip and Dan Heath put it simply: ‘When it comes to making decisions, it’s clear that our brains are flawed instruments. Whether we rely on complex analysis or gut reactions, the results are about the same’ So, it pays to ‘catch yourself on’ and sense-check your business’s […]

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Make well-crafted questions work for you and your business and have more buyers say yes…

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Well crafted questions will massively improve your conversations with your customers and prospects. But how well do you prepare for your business discussions? If you already know the outcome you want to achieve from a meeting, it pays to prepare well the questions you need to ask to achieve that outcome. But do you prepare your questions? Do […]

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Why risk the profits of your business – be single minded about your ‘one thing’

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It’s so easy to let the many varied day-to-day jobs of running your business dominate your working life. Only when you take daily action on the jobs that will improve the future success of your business will you gain the success you seek. Take small daily or weekly steps applying a single-minded focus to get you towards […]

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Are you risking the success of your business by sidestepping customer care…

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You might not think you need to invest in the care of your customers, you might think that they are fine as they are, that you are fine as you are, and your business is successful enough… But just think how much more successful you could be if you took your customer loyalty seriously and invested […]

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Here’s how you achieve ‘80/20 wins’ from your use of time…

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Your time is precious, so how do you avoid wasting up to 80% of your working week? Who’d choose to work 4 days a week to produce only 1 days’ worth of results? And yet you have not implemented the universally recognised, provenly successful 80/20 principle in your business when it comes to time management. Here are 5 […]

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How can email marketing yield a serious payoff for you and your business?

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If great email marketing can earn a business £34 for every £1 spent on it (statistic: Experian) wouldn’t it make sense to get your email marketing working better? But where to start? Start with a few small steps, improve your website, create some valuable content relevant to your target audience and build a series of emails to […]

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You were probably guilty of ‘overconfidence’ in the last business decision you made?

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We are all guilty of overconfidence.  We naturally assume that we know more than we actually do and jump to conclusions, thinking we can accurately predict the future. Preparing to be wrong is just admitting that we cannot predict the future. A recent study showed that when doctors expressed complete certainty that a diagnosis was correct, they […]

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Gain a competitive edge using well crafted questions…

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To get the answers you want from any discussion it is important to know that there are two fundamental types of question. The open and the closed question. Asking open questions will give you the information you need: For example: How many would you like?  What colour would you like them in?  How important is the quantity and the […]

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Start building consistent momentum towards success in your business…

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Real life business success shows the power of small daily steps. The power of consistent daily action to create momentum towards your ultimate goal.  In his book ‘Good to great’ Jim Collins research study showed how 11 great businesses exceeded market growth by more than 3 times the norm (one attained 18 x market growth). All 11 […]

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Here’s how to create magical moments of truth for your customers

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Taking customers for granted is a recipe for lost profits and ultimately business failure… BUT… Get your people involved in delivering the ‘moments of truth’ for your business and they will help you create magical moments and loyal customers. Here is your 5 step ‘moments of truth’ planning process to help you do just that: 1) Post it note […]

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80/20 – ignore it and your profits suffer

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Its easy to dismiss the 80/20 principle as just another business gimmick… But, if it worked 100 years ago to decide the wealth of a nation and it transformed the fortunes of IBM and a small carpet business in Georgia surely it is worthy of a little attention… Yes, your business is unique, but just spending a […]

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How can you use email to convert prospects into customers and grow your business?

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Some people in the content marketing industry are saying that email lists are a thing of the past and that email marketing is dead. This is not the case – not even close… Building an email list is just as important today as it’s ever been. When it comes to reaching your audience for a small amount of […]

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