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Category Archives for Uncategorized

Make PRODUCTIVE TIME to focus on achieving your business’s Big Hairy Audacious Goal


Running a business is hard, you have days when you have no time to yourself and if you do find some time, you are fatigued by the sheer effort of running your business… But… if you want to achieve your Big Hairy Audacious Goal (BHAG) and start a domino run of success then both the time […]

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What are the four hazards that will derail the decision making in your business?


As a rule, humans don’t have a particularly strong track record of making good decisions. Whether in business or in our personal lives we get it wrong more than we get it right – why is this? Because we all fall into the common decision-making traps. We let our emotions, our bias, our overconfidence and our urgent need […]

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Time to ask your customers the ultimate core offer question about your company and products

Ask your customers the ultimate ‘sausage’ question and transform your business just like Heinz did…


As a business owner, how often do you talk to your customers? Before you launched your last marketing plan did you take the time to ask your customers some targeted questions about what they are looking for from your business? Getting the marketing of your business right must involve your customers, after all without them you would […]

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