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How to identify and drive out flawed decision making in your business

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Life would be a lot easier if we just knew how to make good decisions but research shows we all make a lot of bad ones. Improved success in your business requires a better decision-making process. The chances are your natural decision-making process is not something you have given to much thought to… But, the chances are you […]

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What can you learn from Rudyard Kipling about asking your customers the right questions?

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Asking the best questions, in the best way and at the best time has huge potential for changing the results you achieve for your business. Rudyard Kipling is probably best known for writing the Jungle Book, however his understanding of the English Language is never better demonstrated than in his little-known poem ‘The Elephant’s Child’ This poem’s […]

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What happens to your business when you have a clear and compelling goal?

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Do you want to move your business forward and distance yourself from the day-to-day grind? To achieve the kind of business you want to run and be proud of, you need a goal, you need focus and direction. Not just any goal, a clear and compelling goal that is going to change the fortunes of your business… …a […]

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Impress or depress a customer – what’s your approach to customer care?

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Do you know your customer ‘moments of truth’ like Scandinavian Airlines do? As a business leader you already know customer care is a crucial element of business success. Every contact your customers have with your business is an opportunity for you to improve your reputation with them and increase the likelihood of repeat business and further sales. From […]

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What happens to the profits of your business when you start to think like IBM?

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In 1963 IBM achieved a competitive advantage by applying 80/20 thinking to their business. They realised that 80% of a computer’s time was spent executing 20% of the operating code. So, IBM redesigned the entire operating software. The redesign had the 80/20 principle at its heart. They changed the software to make their computers faster, more efficient and […]

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Are you missing out on future business because your marketing lacks relevance?

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SPAM: Irrelevant messages sent on the internet to many recipients. We all get spam, emails that are irrelevant, potentially containing a virus and basically just a complete waste of time.  Researchers have determined that over 25% of what lands in your inbox every week is SPAM. So, as a business owner using email to market your products […]

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What are the four hazards that will derail the decision making in your business?

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As a rule, humans don’t have a particularly strong track record of making good decisions. Whether in business or in our personal lives we get it wrong more than we get it right – why is this? Because we all fall into the common decision-making traps. We let our emotions, our bias, our overconfidence and our urgent need […]

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Ask the right questions at the right time to win (and keep) more customers…

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Wouldn’t it be great if more buyers said yes more often to your proposal, your offer and your products? It’s disheartening and disappointing when you have a warm prospect that you are sure will convert into a customer and they don’t end up buying from you. It’s even harder to swallow when you know that your product […]

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The ONE thing that you can do today that will take your business in the right direction

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Whether your business is large or small there are constant jobs that need doing by you every day… But if all you ever do is the day-to-day work every day, all you’ll ever get is more of the same day-to-day work tomorrow. Why not get better? Just like steering a dinghy in fast moving water, you can only […]

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Identify the 15 magic seconds in your customer’s experience and you can keep them coming back for more…

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When Jan Carlzon took over at Scandinavian Airlines (SAS) in 1981 the airline was losing money and in danger of collapse. In just over a year he transformed the fortunes of the business, taking earnings up £60 million, this all against the tide of a general decline in the profits of international airlines. So how did he […]

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What can business owners learn about 80/20 success from Italian economist Vilfredo Pareto?

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The world is unbalanced, the way you live your life is unbalanced, so it stands to reason that the way you work or run your business is unbalanced too. How often in life do you spend time on the little things, and how long do they sometimes take. When you start to look closely at your time, […]

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What can a TV series teach you about boosting your bottom line?

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Are you using email marketing in your business? Does email marketing work for you? If email marketing isn’t working for your business it’s probably because your emails aren’t working and not because email marketing doesn’t work! Email marketing works best when it’s done as a series… If you love a film, you are already wanting to see the […]

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